How a Brand Story Video Helped This Dublin Balcony Manufacturing Business Grow by 50% in 10 Months

Written By Karl Somers

One Brand Story Video Doubled Staff and Grew Profits for This Irish Company


If you’ve ever struggled to explain what your business actually does — or felt frustrated trying to build trust with potential clients through emails, PDFs, or endless photo folders — you’re not alone.

That’s exactly where Damien Donegan, founder of Extreme Balconies, was before he reached out to us at Little Cloud Productions.

He runs a fast-growing balcony manufacturing company that supplies high-volume balcony systems for high-density construction projects across Dublin and throughout Ireland.

Before the Video: A Familiar Story of Frustration

Before we created his brand story video, Damien’s sales process was time-consuming and inefficient.
He was sending:

  • OneDrive folders full of project photos

  • Lengthy emails explaining what his company did

  • Case studies in PDF format

  • Endless back-and-forth trying to build trust

But clients were still hesitant. It was hard to stand out, hard to build credibility, and even harder to scale.




The Power of a Brand Story Video & Testimonial Video Combined

That’s when we stepped in.

At Little Cloud Productions, we specialise in authentic brand story videos, testimonial video production, and client case study videos that actually deliver results. We believe in making videos that feel human, honest, and powerful — without the fluff.

With Damien, we created a strategic brand video that brought together:

🎥 His personal story
🎥 The values behind Extreme Balconies
🎥 Real customer results
🎥 His journey from startup to industry leader
🎥 A clear call to action for new clients

The final video combined a business case study, testimonial video, and corporate brand story into one compelling, story-driven film.


The Results: Growth You Can Measure

After publishing the video and adding it to his website and sales materials, Damien saw:

✅ A 50% increase in new business
✅ 20% increase in profit
✅ His team doubled in size
✅ More confident, faster decisions from new clients
✅ Less time wasted explaining what he does — the video now does that for him

This is what authentic video storytelling can do.


What Makes Our Videos Different?

We don’t just show up with a camera. We help you craft a clear video strategy based on who you are, what you do, and what makes your business truly different.

Whether it’s a testimonial video, a brand story, a case study, or a set of LinkedIn video content, we guide you every step of the way with a friendly, easygoing approach — even if you hate being on camera.


We Work With Clients All Over Ireland

While we’re proudly based in Dublin, we work with clients across Ireland, including:

  • Cork

  • Galway

  • Limerick

  • Waterford

  • And every county in between

Our clients range from construction and engineering firms to architects, property developers, and purpose-driven Irish businesses that want to stand out.


Types of Videos We Create:

  • Brand Story Videos – Capture the heart of your business

  • Client Case Study Videos – Show real-world results from happy clients

  • Testimonial Videos – Build trust and credibility instantly

  • Corporate Video Production – From service explainers to team intros

  • LinkedIn Video Content – Strategy-led, scroll-stopping videos for B2B

  • Recruitment Videos – Attract the right people with authenticity

  • Tender & Proposal Videos – Add a winning edge to your bids


Ready to Let Video Do the Heavy Lifting?

If you’re tired of explaining what you do over and over again — or feel like you’re just not standing out — a strategic brand video or testimonial video could change everything.

Just like it did for Damien.

Let’s make something you’re proud of.
Let’s make something that works.


Karl Somers
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